My name is Elena, and I have been working in the busy financial environment of an International Group as Financial Director from Europe to Middle East. Global markets are places full of actions, new experiences, new challenges and new people, but I always was missing something was within me, living simple in the nature.
A tour in Greek mountains and an accidental encounter with a Greek Beekeeper 10 years back in Greek mountains, was the trigger to start my journey as a beekeeper.
By April of 2010 my brothers and I set up our first beehives in our yard, soon we got our first bee stings and we started becoming a part of the beautiful and fascinating bees’ world.
I was eager to have more beehives and few months later we got our first 50 beehives and the Journey of “Premiel” just begun.
My aim was to know everything about the bees and honey, including life inside the beehive. I started studying about the fascinating world of the bees and soon I earned my certificate in Professional Beekeeping and Apitherapy by the Greek Institute of Agricultural Science and registered as a professional beekeeper.
After eight years of sharing my time between my job in Corporate world and Beekeeping, in 2018 I decided it was the time to leave my job in Corporate companies and invest in our bees.
Moving from a big Global International group to the life of entrepreneur is a big change and often is not easy. As an entrepreneur you must learn everything. I worked with much dedication to build a trustworthy brand name with attention to the sustainable development principles and the health and well-being of our bees.
My commitment, sharing the goodness of the real Greek honey with you.